Technologies 
FigJam, YNAB, product management processes, user research, UX/UI design, A/B testing, product strategy, product vision, user testing, research insights, digital product experiences (website, mobile app), stakeholder management, community management, four-day workweek.

Industries 
Technology, Financial Technology (FinTech), E-Commerce, Sports and Fitness, Consumer Goods, Healthcare & Wellness, Travel & Hospitality, Corporate Innovation, Nonprofit/Community Impact, Endurance Sports and Outdoor Recreation. 

Work Experiences 

Redacted Company
Colombia/France/US | June 2024 – Present

• Chapter 1: Trained for and raced in elite endurance events, including PC12, Expedition Alaska, and Transalpine Run, building physical resilience and leadership under pressure.

• Chapter 2: Transitioned from a nomadic lifestyle to establishing a permanent home base in Missoula, MT, while integrating a new rhythm for personal and professional balance.

• Chapter 3: Provided hands-on support for a close family member with special needs, enhancing empathy and resilience through caregiving.

• Focused on personal growth through travel, experiencing diverse cultures, and understanding different ways of life.

• Continually exploring life’s deeper purpose, aligning professional and personal passions to create a fulfilling future.

Product Manager
YNAB (You Need A Budget) | Sep 2019 – May 2024

• Established scalable product management processes as the first PM hire, helping shape the company's product strategy and culture during rapid growth.

• Led the creation and launch of three innovative product teams (WeNAB, Meaningful Categories, and Reflect), designing solutions from scratch based on user research and insights.

• Spearheaded the development of YNAB Together, a collaborative budgeting feature, leading to a 30% increase in partner and family user engagement.

• Drove the introduction of new product features that resulted in an increase in user retention and enhanced satisfaction.

• Co-pitched and successfully implemented a four-day workweek as an employee benefit, improving team productivity and work-life balance.

Personal Pursuit Sabbatical
SE Asia/N. America | June 2018 – Sep 2019

• Completed an intense 10-day Vipassana meditation retreat, cultivating mental clarity, mindfulness, and personal discipline.

• Reached peak performance in rock climbing, achieving my first ‘7a’ route, demonstrating perseverance and growth.

• Immersed myself in diverse cultures across Southeast Asia and North America, gaining insights into global perspectives and varying lifestyles.

• Began learning scuba diving, pursuing personal challenges outside my comfort zone and expanding my skills.

• Developed a deep understanding of life balance, personal well-being, and self-awareness through intentional travel and self-reflection.

User Experience Researcher
Nike Valiant Labs | Feb 2017 – June 2018

• Led user research for Joyn, a fitness product designed to reach underserved populations, integrating insights to improve the product's UX/UI.

• Conducted qualitative research and testing, informing product strategy and design decisions for both digital (app and website) and in-person experiences.

• Collaborated cross-functionally with design and product teams to implement insights that enhanced user engagement and retention.

• Played a key role in scaling operations, including onboarding new users, vetting class leaders, and managing community partnerships.

• Provided ongoing user feedback and insights to optimize product offerings, ensuring they aligned with community needs and preferences.

Athlete Insight Specialist
Nike Innovation | Sep 2015 – June 2017

• Led qualitative research on athlete needs and experiences, delivering insights to innovation teams and directly informing product development.

• Conducted deep dives into the future of sports, providing strategic recommendations on emerging trends and athlete preferences.

• Managed a network of over 700 elite athletes, coaches, and trainers, fostering relationships that provided valuable input into product innovations.

• Launched five athlete insight programs, ensuring regular engagement with trusted athletes to shape product roadmaps.

• Created compelling storytelling and innovative presentations to communicate athlete needs and future trends to internal teams.

Various Roles
Nike & US Olympic Committee | July 2012 – Sep 2015

• Developed and executed a launch strategy for Nike+ Run Club Portland, helping build community engagement through fitness programs.

• Created quick-turn product assortments and buying plans for key sports moments, resulting in increased sales and brand visibility.

• Led the planning of an executive offsite trip to Japan, providing cultural insights and driving better understanding of consumer expectations.

• Oversaw outfitting 1,000+ Team USA athletes and staff for the 2012 Olympic Games, ensuring seamless coordination and high-quality product delivery.

• Coordinated cross-functional teams to drive successful product launches, collaborating with brand, digital commerce, and operations teams.

Education

Bachelor of Arts in Business Management
Augustana University | 2008 – 2012

• Minors: Marketing, International Business

• Studied abroad at Bond University (Australia, '11) and Sør-Trøndelag University (Norway, '10).

• NCAA Division II Cross Country & Track Athlete.