Industries 
B2B Marketing & Advertising, SaaS (Software as a Service), Tech/Software Development, Healthcare & Life Sciences, E-commerce & Digital Commerce, Financial Services, Corporate Social Responsibility (CSR) & Nonprofit, Luxury Goods & Retail, Education & Training, Consulting & Mergers & Acquisitions (M&A).

Work Experiences 

Redacted Company
Senior LinkedIn Ads Consultant
Fractional Growth Marketer
2017 - Present

• Lead LinkedIn ad strategy and execution for B2B startups and established companies with ad spend ranging from $10K to $100K+ per month, managing multi-segment campaigns.

• Generated 6,000+ high-quality leads across various verticals including SaaS, Tech, Healthcare, and eCommerce, utilizing full-funnel lead acquisition tactics.

• Optimized LinkedIn campaigns to drive down Cost Per Lead (CPL) by up to 80%, maximizing the quality of generated leads through segmentation and bidding strategies.

• Spearheaded Account-Based Marketing (ABM) initiatives, enhancing audience targeting, retargeting efforts, and lead nurturing for improved conversions.

• Executed and scaled direct-message campaigns, supporting higher engagement rates and conversions for C-level thought leadership and personal branding.

Key Clients:

• Umego (AI-Powered Platform)

• BKW Partners (M&A Advisory)

• Customertimes (Enterprise SaaS | Salesforce Consulting)

• Astound Commerce (Global Digital Commerce | Salesforce)

• NOYACK Wealth (Financial Services)

Notable Achievements:

• Reduced CPL by 80.9% & Increased CTR by 208% for big brand campaigns.

Astound Commerce
Fractional LinkedIn Consultant
2017 - 2023

• Developed and executed LinkedIn advertising strategies to support B2B lead acquisition and employer branding for Astound Commerce, a leading digital commerce agency.

• Implemented structured A/B testing on ad creatives, resulting in an 80.9% reduction in CPL and a 208% increase in Click-Through Rate (CTR).

• Played a key role in integrating ABM strategies with revenue teams, aligning marketing campaigns with sales objectives for maximum lead conversion.

• Managed LinkedIn advertising budgets totaling $60K+, driving audience segmentation and optimizing conversion tracking to ensure measurable results.

• Worked closely with cross-functional teams to align LinkedIn content strategy with overarching brand messaging, creating a unified approach to digital marketing.

Configure ID
Fractional LinkedIn Consultant
2018 - 2022

• Created LinkedIn advertising strategies focused on luxury brand positioning, promoting e-commerce personalization solutions for high-end brands.

• Developed targeted campaigns for top-tier brands such as Louis Vuitton, Ray-Ban, and Michael Kors, leveraging advanced segmentation to drive enterprise leads.

• Worked closely with marketing teams to refine audience targeting, ensuring alignment with luxury market segments for maximum brand appeal and engagement.

• Developed content strategies on LinkedIn to establish Configure ID as a thought leader in the e-commerce and personalization space, driving inbound inquiries from enterprise clients.

• Generated valuable insights through campaign performance tracking, using data to refine ad spend allocation and further optimize lead generation efforts.

Feedback Now
Fractional LinkedIn Consultant
2022 - 2023

• Led LinkedIn ad strategy for a fast-growing startup, focusing on high-ticket client acquisition and demand generation across multiple verticals.

• Designed and executed full-funnel ad campaigns aimed at capturing high-value leads and increasing brand visibility among industry professionals.

• Collaborated with the client’s sales and marketing teams to ensure seamless integration of LinkedIn ad campaigns with broader growth strategies.

• Utilized advanced targeting tactics to reach key decision-makers, optimizing lead quality and sales conversions through strategic audience segmentation.

• Drove continuous performance improvements by refining ad creatives, optimizing bidding strategies, and leveraging A/B testing methodologies.

Helmer Scientific
CSR Director
2011 - 2017

• Developed and launched a unique corporate citizenship model, fostering employee engagement and aligning CSR efforts with business objectives in the life sciences industry.

• Led the creation of the Blood Safety program, driving global awareness and contributing to the company's commitment to public health.

• Increased employee engagement to over 70% by creating programs that aligned with the company’s core values and social responsibility objectives.

• Managed partnerships with external stakeholders and nonprofit organizations to create shared value and enhance the company’s CSR profile.

• Produced quarterly reports on CSR initiatives, tracking progress against company goals and ensuring alignment with corporate sustainability efforts.

Medical Professionals Intern. Inc.
Executive Director
2006 - 2009

• Launched and grew three regional offices in Ukraine, expanding the company's footprint and service offerings within the healthcare sector.

• Oversaw the management and recruitment of staff, ensuring high operational standards and effective local market engagement strategies.

• Developed key business relationships and identified strategic opportunities to expand the company’s reach within the healthcare recruitment sector.

• Streamlined internal processes to improve operational efficiency, which contributed to enhanced revenue generation and client satisfaction.

• Played a pivotal role in successfully selling the business, ensuring the transition process was smooth for all stakeholders.

Community

Mission to Ukraine
Board Member

2016 - Present

• Contributed to strategic planning and program development for a nonprofit focused on humanitarian aid and development efforts in Ukraine.

• Participated in fundraising initiatives and cultivated relationships with donors, contributing to the nonprofit’s sustained financial health.

• Advocated for policy reforms and initiatives aimed at improving economic and social conditions in Ukraine.

United Way
Agency Evaluations
2014 - Present

• Conducted evaluations of nonprofit agencies to assess their impact, effectiveness, and alignment with United Way’s strategic goals.

• Worked with senior leadership to recommend improvements and resource allocation to maximize community impact.

Bigger Future - Rwanda
Economic Development Liaison
2010 - 2013

• Facilitated economic development projects in Rwanda, working closely with local stakeholders to identify opportunities for sustainable growth.

• Promoted business initiatives to attract international investment and foster local entrepreneurship.

Education

Boston College, Indiana University
Corporate Citizenship & Fundraising (2013 - 2015)

Kyiv State University of Trade and Economics
Master's in Business (2007 - 2009)

Certifications

LinkedIn Marketing Certified Expert (2021)