INDUSTRIES 
Insurance and Insurtech, Financial Services and Banking, Healthcare and Nutrition, Sports and Entertainment, Data and Analytics

PROFESSIONAL EXPERIENCE

Redacted Company
VP, Head of Marketing
2023 – 2024

• Led marketing strategy and execution as part of the firmwide leadership team for an insurance industry SaaS provider, driving internal and external partnerships and overseeing the marketing direction.

• Launched a new company website, increasing site visits and form submissions, and optimized the MarTech stack, driving measurable results through the introduction of new technologies.

• Introduced a data-driven marketing approach by implementing test-and-learn strategies, creating reporting frameworks, and utilizing outcomes to refine campaigns and expand performance.

• Developed and executed multi-channel strategies across video, events, paid social, and publications, expanding marketing reach and contributing to content creation.

• Consistently exceeded lead targets, contributing to record-breaking growth, managing a marketing budget, and mentoring a team to achieve high-quality execution across all initiatives.

Bold Penguin
Director of Marketing
2022 – 2023

• Led marketing efforts and developed the company-wide marketing strategy for an insurtech subsidiary of a major insurance provider, driving growth and alignment across teams.

• Transformed marketing operations by implementing new team structures, standardized reviews, a brand book, and performance marketing metrics, resulting in streamlined processes.

• Designed and executed marketing strategies that directly led to increased sales and revenue growth within months of implementation, while aligning customer personas with targeted strategies.

• Expanded marketing channels to include podcasts, webinars, paid social media, and other paid media, while maintaining a consistent brand experience across all platforms.

• Managed a team of five direct reports and multiple indirect reports, overseeing budget management to maximize ROI, ensuring high-quality execution of multi-channel campaigns.

JPMorgan Chase
Vice President, Marketing Strategy Lead - Commercial Real Estate
2020 – 2022

• Developed and executed the overarching marketing strategy for Real Estate Banking (REB), Treasury Services (TS), and Off-Balance Sheet (OBS) Lending segments, driving growth and alignment across business lines.

• Led persona development and implemented segmentation strategies for TS, while managing a team to create persona-focused messaging for OBS to enhance targeting and messaging effectiveness.

• Created and launched the first go-to-market strategy for a new business line, surpassing Year 1 targets and establishing a strong foundation for future growth.

• Led the development of product-specific value propositions for TS, aligning sales teams to enhance targeted marketing efforts and drive cross-sell opportunities.

• Managed a multi-million-dollar budget, focusing on test-and-learn initiatives, and built a new team, mentoring 3 direct reports while overseeing multiple indirect reports for optimal marketing execution.

Huntington National Bank
Vice President, Marketing Segment Manager - Business Banking
2018 – 2020

• Developed an overarching marketing strategy for the Business Banking segment, consistently surpassing balance goals in 2018 and 2019, and was on track to do so in 2020 (pre-COVID).

• Managed campaigns and a $4.5M acquisition budget, creating annual test-and-learn plans and achieving a 4x+ return on marketing investment (ROMI) in campaigns that included affiliate acquisition, SEO, digital media, and consumer cross-sell.

• Built pilot programs to evaluate new channels and tactics, such as social advertising, radio, podcasts, website-triggered offers, drip follow-up strategies, and treasury management cross-sell initiatives.

• Developed and oversaw a go-to-market plan for new deposit products, implementing creative campaigns across digital marketing, website, direct mail, sales collateral, and in-branch materials.

• Fostered engagement across segment strategy, deposit products, data and analytics, marketing operations, and sales teams, and led persona development to deliver targeted content and account-based marketing (ABM) offers.

Assistant Vice President, Direct Marketing Manager
2017 – 2018

• Managed Business Banking campaigns, enhancing execution strategies to align with business goals.

• Successfully launched a digital marketing campaign that increased brand awareness and positive sentiment across segments.

Abbott Nutrition
Program Manager, CRM Operations
2015 – 2017

• Managed CRM and relationship marketing activities for Pediatric brands with a $10M+ budget.

• Led segment-specific initiatives, driving cost savings and program stickiness in customer engagement.

Marketing Analyst, CRM Operations
2012 – 2015

• Executed CRM campaigns end-to-end for Pediatric brands, focusing on testing, reporting, and data management.

EARLY CAREER EXPERIENCE

• Columbus Clippers Baseball Team | Director of Social Media

  2010 – 2012

• Academic Analytics, LLC

  Manager of Data Collections (2009 – 2010) | Media Relations and Marketing Manager (2006 – 2009)

EDUCATION

• Master of Arts (M.A.) in Media Studies
  The New School, New York, NY

• Bachelor of Arts (B.A.) cum laude in Government and Film Studies
  Claremont McKenna College, Claremont, CA