Industries 
Higher Education, Marketing and Advertising, Public Relations (PR), Digital Marketing, Publishing and Media, Design and Graphic Arts, Event Marketing, Technology & Software Solutions (CRM Systems, Analytics). 

Work Experiences 

Redacted Company 
Associate Director, Marketing and Communication
August 2024 – Present

• Spearhead the redesign of high-profile websites, including Law School and Graduate Affairs, improving user experience, site navigation, and content alignment with branding/SEO to boost recruitment efforts.

• Develop and execute internal communication strategies for university-wide initiatives, ensuring clear and consistent messaging for senior leadership, faculty, and staff.

• Collaborate with Institutional Research and Media Relations to leverage data from university rankings, crafting strategic marketing narratives that enhance Seton Hall’s public image and visibility.

• Lead comprehensive, audience-targeted digital marketing campaigns, including social media, email marketing, and events, to grow prospective student leads.

• Manage and optimize marketing budgets, ensuring that funds are allocated efficiently based on performance metrics and data-driven decisions.

Senior Account Manager
May 2018 – August 2024

• Developed and executed integrated marketing campaigns for multiple schools within Seton Hall University, including the College of Communication and the Arts, College of Nursing, and Stillman School of Business, increasing program visibility.

• Created and managed annual marketing plans, collaborating with various university departments to align messaging with key recruitment goals and institutional priorities.

• Drove a 82% increase in attendance for the Graduate Open House by implementing targeted outreach strategies, leveraging CRM, digital advertising, and multi-channel campaigns.

• Enhanced the Slate CRM system to optimize graduate recruitment efforts, analyzing data to segment prospective students and improve engagement.

• Trained university staff on CRM best practices, enabling the team to streamline communications, improve student interactions, and automate outreach for better efficiency.

Associate Director of Publications
April 2008 – May 2018

• Managed the production and delivery of over 500 print and digital marketing projects per year, coordinating schedules and logistics to ensure timely delivery and high-quality output.

• Led a team of two graphic designers and a freelance designer, overseeing daily operations and ensuring the seamless execution of multiple design projects simultaneously.

• Served as the editor for numerous university publications, maintaining the consistency of university messaging, and adhering to AP style and graphic standards.

• Developed and implemented strategic marketing communications plans in collaboration with internal stakeholders, resulting in more cohesive messaging across channels.

• Enhanced cross-departmental collaboration, working with campus partners on multi-channel marketing campaigns (e.g., web, email, print ads, outdoor displays), ensuring alignment and message consistency.

Assistant Director of Publications
August 2005 – April 2008

• Assisted in managing the university’s publications office, handling project logistics, production schedules, and day-to-day operations for print and digital materials.

• Worked closely with internal stakeholders, such as Admissions and Alumni Relations, to create content for recruitment brochures, newsletters, and event collateral.

• Acted as the lead editor for a variety of university publications, ensuring adherence to brand guidelines, consistency, and high editorial standards.

• Assisted with the creation of strategic marketing communications plans, focusing on publications' role in the broader university marketing effort.

• Ensured the successful delivery of marketing materials for events and university outreach, meeting strict deadlines and budgetary requirements.

Reed Business Information, R&D Magazine, Rockaway, NJ
Production Editor
November 2002 – August 2005

• Researched and wrote three to four feature stories annually on cutting-edge technologies such as biochip technology, GPS, and Six Sigma, contributing to magazine content that appealed to a highly technical audience.

• Edited and proofed all articles, ensuring clarity, accuracy, and adherence to style guidelines, which maintained the publication’s reputation for quality.

• Led the organization of biannual Online Expo, from recruiting speakers to moderating sessions, enhancing brand presence and engagement with the tech community.

• Played a key role in supporting the R&D 100 awards event by managing online reservations and collaborating with judges to evaluate nominees for this prestigious scientific award.

• Developed strategic content plans for the magazine, focusing on aligning editorial coverage with industry trends to maintain relevance and attract a growing readership.

Helpern Architects, New York City
Marketing and Graphics Coordinator
January 1999 – November 2002

• Designed creative marketing materials, including brochures, presentations, and promotional items, to elevate the firm’s brand identity.

• Collaborated with a public relations agency to manage the firm’s image campaign, resulting in improved visibility and enhanced reputation within the architectural industry.

• Created and maintained a detailed client database, providing valuable insights into client engagement and opportunities for business development.

• Managed the firm’s website, overseeing content updates, and redesigns to improve user experience and ensure alignment with current branding efforts.

• Forecasted and managed the marketing budget, ensuring alignment with firm-wide goals and maximizing return on investment for marketing activities.

Bill Communications, ID Magazine, New York City
Graphic Designer
March 1998 – January 1999

• Designed the monthly layout for a foodservice and business publication, ensuring high-quality presentation of news, advertising, and editorial content.

• Collaborated with the editorial team to select artwork, ensuring that the design complemented the publication’s editorial content and tone.

• Managed color correction for photographs and graphics, ensuring a polished and professional finish in the final printed product.

• Supported the development of marketing campaigns for niche market users, delivering impactful and visually compelling design solutions.

• Coordinated with external vendors to ensure timely delivery of printed materials, maintaining consistency in branding and visual identity.

Education

Master of Arts – Public Relations
Seton Hall University, South Orange, NJ

Bachelor of Arts – English (cum laude)
La Salle University, Philadelphia, PA

• Concentration in Writing

• Minor in Computer Science (Graphic Design)