Industries 
Executive Education, SaaS, Manufacturing, Nonprofit, Healthcare, eCommerce, Digital Marketing, Media, Higher Education

Work Experiences 

Redacted Company 
Director, Key Accounts, Client Services
Aug 2023 – Dec 2024 | Boston, MA

• Led the development and execution of comprehensive multi-channel marketing strategies for the agency's largest clients, increasing qualified leads by 32% for a national health and wellness client.

• Managed a $1.5MM+ monthly media budget, optimizing spending across client portfolios to maximize ROI.

• Championed the integration of fragmented channel tactics into unified marketing initiatives, driving 3.9X ROAS for key clients.

• Designed and implemented reporting frameworks and executive-level documentation, translating complex data into actionable insights for C-level stakeholders.

• Increased recurring agency revenue by $125K/month while improving account profitability through effective financial management, forecasting, and modeling.

Director of Digital Marketing
Dec 2021 – Aug 2023
Elliance Marketing | Pittsburgh, PA

• Utilized Google Analytics and performance analysis to optimize client account health, achieving a 65% increase in leads and a 30% reduction in cost per lead for a regional university.

• Resolved a critical attribution error that secured a $250K contract, restoring confidence in the efficacy of marketing campaigns.

• Drove a 22% improvement in campaign results within 8 months for a leading North American SaaS enterprise through strategic digital marketing initiatives.

• Developed and executed data-driven marketing strategies that resulted in significant lead generation and conversion rate improvements across various clients.

• Managed and optimized paid search and social campaigns, increasing overall account performance while driving down the cost per acquisition for clients.

Head of Consulting Services
Aug 2019 – Dec 2021
Exclusive Concepts (now Agital) | Burlington, MA

• Established and led a new agency division focused on providing business solutions for eCommerce marketers, exceeding Year 1 revenue goals by 80%, generating $450K in incremental revenue.

• Conducted audits of internal capabilities and developed comprehensive consulting playbooks for paid search, SEO, conversion optimization, and analytics teams.

• Provided strategic guidance and leadership to balance internal capacity with client expectations, driving agency growth and profitability.

• Managed a team to deliver high-impact marketing strategies and ensure the agency’s success in a highly competitive eCommerce space.

• Fostered strong client relationships, leading to long-term partnerships and continued business growth for the agency.

Vice President of Marketing
Jun 2015 – Aug 2019
Charles River Interactive | Lowell, MA

• Transformed a Boston-based media company into a nationally competitive digital marketing agency, overseeing $165MM in annual billing across 1,000 campaigns.

• Led and mentored a marketing operations team of 32, driving cross-functional collaboration across nine areas, including SEM, SEO, social media, design, and analytics.

• Spearheaded marketing campaigns for the Massachusetts Institute of Technology's Executive MBA program, generating $5.4MM in annual revenue and 42% of all seated students by Year 4.

• Implemented a “Value First” decision-making framework, driving consistent processes across teams and optimizing client performance.

• Managed client relationships, consistently delivering high-quality results and exceeding client expectations, contributing to significant business growth.

Director of Marketing
Jan 2008 – Jun 2015
EPS Communications | Salisbury, MA

• Expanded agency revenue by establishing a new traditional and digital media service, generating an additional $400K in new billings.

• Led a 14-person team to transform the agency into an award-winning, multi-channel marketing firm focusing on data-driven strategy development.

• Secured new accounts and expanded existing client relationships, contributing 45% of the agency’s annual revenue with a 38% average margin.

• Created and launched targeted digital campaigns that successfully positioned the agency as a leader in the industry.

• Managed all aspects of client relationships, ensuring high-quality deliverables and long-term client satisfaction.

Principal Strategist and Founder
Oct 2005 – Present
Consultancy | Londonderry, NH

• Founded a consultancy focused on delivering comprehensive marketing strategies for both B2C and B2B clients, tailoring campaigns to meet specific business objectives and challenges.

• Developed and executed integrated traditional and digital marketing campaigns, ensuring campaigns stayed on budget while meeting performance and profitability goals.

• Built a strong client base, providing valuable strategic insights and data-driven recommendations to help clients achieve growth and scale their operations.

• Offered personalized training programs to empower client teams with digital marketing tools, streamlining operations and fostering strategic thinking.

• Continuously adapted strategies to stay ahead of industry trends, ensuring clients remained competitive in dynamic markets.

Education

Cleveland State University
Bachelor of Business Administration, Marketing; Studio Art Minor
Merit Scholarships, Dean’s List